<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=128060241156018&amp;ev=PageView&amp;noscript=1">
Log In
Sign up

Case Study

How Québecor Boosted Its Revenue Without Drawing On Internal Resources

Goals

  • Québecor wanted to diversify its revenue beyond display advertising and its existing affiliate programs, without requiring additional resources from its internal teams.

Results

  • 25% of monthly affiliate revenue on one of its leading travel website is now generated through Stay22
  • 20% increase in affiliate revenue across all properties where Stay22 is deployed
  • Deployment on a new site in just a few hours, with no development or IT resources

"Honestly, it's guaranteed money and easy to set up. There's a very good chance it will start generating revenue quickly."

Pierre-Antoine Laurençon
SEO Director, Québecor

Mapping a Better Journey

Quebecor.com

Overview

Québecor is Quebec's largest media group, reaching 95% of Quebecers every month through a diverse portfolio: from major news sites (Journal de Montréal, Journal de Québec, TVA Nouvelles) to lifestyle, travel, and entertainment properties.

The Skepticism

But a readership that large doesn't guarantee buy-in for a new tool on its own.

The main concern was user experience, particularly on desktop, as well as whether this kind of placement was appropriate for news content.

 

The team therefore opted for a gradual rollout, starting with its travel and lifestyle properties and leaving the major news sites aside for now.

 

Doubts Put to Rest

This skepticism wasn't new for Québecor, it was rooted in past experience. A few years earlier, the group had tested Stay22's interactive map, with limited returns.

 

This time, with Nova, the automated approach, the results quickly translated into real revenue.

Fast Implementation

What could have been a lengthy project was wrapped up in a few hours.

After the first integration was complete, each new deployment became a simple formality, with no development or additional technical resources required.

 

Teams were able to continue their usual work while Stay22 ran in the background.

Expanding Adoption

These early wins quickly changed the question being asked internally: no longer "does it work?" but "where else can we deploy Stay22?"

 

After convincing initial tests on two travel and lifestyle properties, including one where Stay22 now generates 25% of monthly affiliate revenue, Québecor extended Stay22 to several other sites across the group, each with a different audience. This expansion led to a 20% increase in affiliate revenue across all properties where Stay22 is deployed, confirming that the model worked beyond a single type of audience.

 

Each new property was added using the same logic: wherever travel or local discovery intent was already part of the content, but its revenue potential wasn't being fully captured.

What's Next

Having seen Stay22 deliver time and again, Québecor is ready to go further. The Quebec media giant now positions itself as an active partner in Stay22's evolution.

 

The team says it's ready to test Stay22's upcoming tools as soon as they launch.

 

The relationship continues with the same approach that has made the partnership successful so far: test fast, measure, and move forward with what works.

Find your new revenue stream. Book a demo.