Your content inspires the journey. Roam seals the deal.
Roam is the machine learning engine that powers every Stay22 product, dynamically redirecting your offers where they’ll convert & earn the most.

Roam is the engine behind every Stay22 product.
From NOVA to Spark to the MAP, Roam is the intelligence behind the interface, powering smarter placements, higher conversions, and seamless earnings across the entire Stay22 ecosystem
Roam takes your users to the right:

1. Destination
Roam scans your content to understand the location being featured and upgrades any generic "vanilla" OTA links into links that are directly relevant to that destination. So instead of sending users to a broad homepage, Roam ensures they land on a results page tailored to the place they’re reading about, improving conversion rate.
2. Landing Page
Roam analyzes visitor behavior to determine what type of landing page will convert best—whether that’s a detailed hotel page for decisive travelers or a search results page with the hotel featured at the top for those still exploring.


3. Supplier
Roam looks at signals like where the user is, where they’re going, what device they’re on, and more to figure out which OTA is most likely to result in a transaction. If it finds that another supplier would convert better than the original one, it automatically redirects the user, increasing your conversion rate effortlessly.
Note: Supplier optimization is not enabled across all products
You earn more with Roam:
Geo-Optimization
Redirects users to the local version of a site (e.g. .co.uk for UK visitors).
Auto-Enabled
Included in every Stay22 product. No setup needed.
AI-Powered
Built on 4B+ data points & constantly improving performance.
404-Proofing
Auto-fixes dead links with fallback search pages.
The products at Stay22 help figure out my reader's needs so I don't have to, giving me more time to create content while earning from affiliates in the background.

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Not all visitors are the same. Why should your affiliate links be?
At Stay22, we built Roam to make every click count. Powered by 4 billion data points and constantly learning, Roam adapts every link to match each visitor’s intent, preferences, and location, boosting your conversions.
Roam is the Secret Sauce behind our best products. No one else has our data, our tech, and a team like ours. That’s why no one else can do what Roam does.