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Case Study

4% Lift in Incremental Revenue, Bookaway Turned a Dead-End to an Additional Revenue Stream

Goals

  • Every traveler who hit the no-results page walked away with nothing. Bookaway aimed to recover revenue from a page that returned nothing, without risking a single ticket sale.

Results

  • ~4% in incremental accommodation revenue
  • 9% click-through rate for the banner
  • No impact on core conversions

"The no-results iteration was successful. We saw traction and honored our conversion guardrail."

Shalom Zafrany
Bookaway.com

40% INCREASE IN RPM

BOOKAWAY.COM

  • Industry
    Transportation Booking Platform
  • Primary audiences
    United States, Canada, Germany, Philippines and Australia

The Background

Bookaway, a part of Travelier Group, specializes in selling ground and sea transportation tickets, like buses, trains, ferries, shuttles and transfers. Like every platform, sometimes, some searches return nothing. The traveler hits a no-results page and leaves empty-handed.

 

That page looked like the end of the road. It isn't. The traveler still has a destination in mind and still needs somewhere to stay. The intent didn't disappear when the ticket search failed.

The Challenge

The no-results page was a pure loss for the business. Every traveler who landed there walked away with nothing.

 

Bookaway looked at it differently. Anything earned on that page was incremental revenue and the core booking flow was untouched by default.

The solution: Stay22 Powered Accommodation Banner

Bookaway placed a Stay22-powered accommodation banner on the no-results page, surfacing hotels for the destination the traveler had just searched. The traveler's intent was already there; the banner simply helped travelers book accommodation.

 

no result page ss

The Test

Bookaway tested the Stay22 banner across several placements, each against one non-negotiable rule: it mustn't hurt core ticket conversion, or interfere with users’ flow.

 

Banners on other search pages didn't clear that bar. The no-results page did.

 

It Worked

The banner had a 9% click-through rate, and 7.3% of travelers who clicked through booked a hotel. In total, it added ~4% in incremental accommodation revenue with no impact on core conversions.

 

Stay22’s accommodation banner earned on a page that previously had not been actively leveraged for monetization/revenue.

 

About Stay22

Stay22.com is a Canadian travel tech company that offers affiliate revenue generation opportunities for events, ticketing, and travel media publications to monetize the travel intent of their audience. Stay22 works with over 3,000 global partners; and has generated over $500M in GMV in 2024.

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