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Stay22 / Business Type / Weather

More revenue in the forecast.

Your audience checks the weather for more than just the forecast. Stay22 identifies travel intent in those moments and creates new revenue opportunities, without adding ad inventory or friction.

    +40%

    Increase in average RPM for a weather publisher.

    Six figures

    In revenue generated for a weather partner.

    +49%

    Year-over-year revenue growth for a weather partner, comparing the same month.

    1 day

    From deployment to first revenue for a weather partner.

Your forecast is already part of the trip.

People check the weather before they decide where to go, when to leave, and what to pack. Stay22 spots when a forecast becomes travel intent and turns it into revenue.

Lucrative. Effortless. Human.

Real accommodation revenue from weather forecast traffic. One lightweight integration, no added ad inventory. Real people on the other end. Your team stays in control.

Built for the moment a forecast becomes a trip.

Nova identifies when forecast behaviour signals travel intent and connects high-intent users with relevant places to stay, without changing the experience they came for.

Nova

Turn weather checks into bookings.

Your users aren't just checking the forecast. They're planning where to go next.

Nova recognizes when weather-related activity signals travel intent and automatically presents relevant accommodation offers.

No extra links. No new widgets. No manual work.

 

Use case

A Lisbon forecast check is a trip taking shape. Nova meets that moment with somewhere to stay.

Don't take our word for it. Take theirs.

(We kept the skepticism in.)

Alexander Merkel

Founder, weather partner since 2024
Climate-Data.org

“We saw a 40% Increase in Average RPM. Google updates had reduced display ad revenue, and Stay22 offered a fresh revenue stream that meshed well with our existing model.”

Rachel Peterson

Senior Account Manager, partner since 2024
weatherbug.com

“Checking the weather is often the first step in travel planning and before booking has happened. Serving accommodation options when planning intent is highest results in a service WeatherBug users happily take advantage of.”

Built for weather at scale

Nova is already helping weather companies capture travel intent across millions of forecast interactions.

From forecast to revenue.

1

Find the opportunity

We identify where travel intent appears across your forecast experience and align on the moments that make sense to monetize.

2

Make the connection

Add one lightweight script across desktop and mobile web. No redesign. No additional ad inventory. No heavy lift.

3

Let Stay22 work its magic

Our technology evaluates location, context, engagement, supplier availability, and performance signals, then routes each opportunity toward the booking path most likely to convert.

4

Measure what works

Track revenue and performance in the dashboard. Our team helps you identify what is converting, what is being missed, and where to grow next.

Your audience has plans beyond the forecast.

Turn more of it into revenue, without changing the experience they trust.

Questions we hear a lot.

How can a weather website make money from travel intent?

People check the weather before deciding where to go, when to leave, and what to pack. Stay22’s Nova recognizes when forecast behavior signals a trip, like repeated checks on another city, and connects that user with relevant places to stay. Your weather site earns incremental revenue without adding ad inventory.

Does Stay22 only work if we publish travel content?

No. Weather sites already capture strong travel signals through forecast behavior. A user checking conditions in another city, comparing destinations, or returning to the same location may be planning a trip long before they read any travel content.

How does Nova know when forecast traffic signals travel intent?

Nova looks at signals such as the destination being viewed, the user’s location, page context, engagement, and supplier availability. It uses those signals to identify relevant moments, then connects the user with a relevant accommodation option.

What if most of our weather traffic is local?

Nova can be configured to suppress local users, so everyday forecast checks don’t trigger irrelevant accommodation offers. The exact rules are tailored to your property and audience.

Will Nova disrupt the forecast experience?

No. Nova doesn’t require banners, widgets, or changes to your page layout. Controls can be set around frequency, local traffic, sensitive content, and other relevance rules.

Can Nova run on severe weather or sensitive news coverage?

Sensitive pages can be excluded, so Nova never activates where an accommodation offer would be inappropriate. Your team decides where monetization appears.

How much development work does Stay22 require for a weather site?

Nova runs from a lightweight script that can be added across desktop and mobile web. It supports asynchronous loading and doesn’t require changes to your core forecast experience.

Will Stay22 conflict with our existing advertising or affiliate stack?

No. Stay22 is designed to work alongside your current setup, capturing travel opportunities your existing ad and affiliate products may be missing.

What reporting do weather partners get?

The Stay22 Hub shows revenue, bookings, destinations, audience origin, and performance. Your Partner Success team also helps interpret the data and decide what to optimize next.

What does Stay22 cost weather publishers?

There are no upfront fees. Stay22 runs on a commission model, so we only earn when your forecast traffic generates a booking.