Allez (Deep-Links): Full Instructions and How-To Guide

Allez Features

• Choose between linking to a destination (city or country) or a specific hotel listing
• Machine-learning algorithms that determine the optimal landing page and online travel agency to maximize conversion rates.
• Automatic Geolocation domain (TLD) handling (for e.g redirecting to .com vs .co.uk, based on the clicking user’s location)
• Automatic language and currency handling
• Unlimited campaign IDs (labels) as you want to track and distinguish bookings
• No adblockers or third party cookies issues

AI Functionality Overview

Based on data collected from our 1.5 billion annual users, our AI will dynamically direct each user to the online travel agency (OTA) with the highest likelihood of conversion for them. 

List of Stay22 supplier OTAs

• Booking.com
• Vrbo (and sister sites such as Abritel, Fewo, Stayz and BookABach)
• Expedia
• Hotels.com
• Tripadvisor
• Kayak (and sister sites such as Momondo, HotelsCombined, Cheapflights, Swoodoo, checkfelix, and Mundi)
• Trivago
• GetYourGuide

Wide Scale Integration

This is a one-time integration, whether you aim to replace your current hotel links, update accommodation links for specific destinations or locations, or create new links to enhance your content.

Each type of Allez link is built upon a single URL (see below). You'll need the basic URL structure to get started and can add parameters as needed.

A) Linking to a destination with a Search Results Page (SRP) 

Allez Links can generate URLs for broad accommodation searches around a destination, address, venue, or GPS coordinates

The basic URL format for SRP:

https://www.stay22.com/allez/roam?aid={aid}&campaign={optional_label}&address={location}&checkin=YYYY-MM-DD&checkout=YYYY-MM-DD

Examples:

https://www.stay22.com/allez/roam?aid=affiliateid&campaign=test&address=madison%20square%20garden%20new%20york%20usa&checkin=YYYY-MM-DD&checkout=YYYY-MM-DD

Using an address:Using GPS coordinates:

https://www.stay22.com/allez/roam?aid=affiliateid&campaign={optional_label}&lat=50.717541&lng=-1.875141&checkin=YYYY-MM-DD&checkout=YYYY-MM-DD

Important Notes:

• AID (Affiliate ID): It is crucial to ensure your AID is always included. This should remain constant.
• Campaign ID: It is strongly recommended to use this parameter to define and track different marketing campaigns. There is no limit to the number of campaign IDs you can use, allowing for detailed performance analysis. You can define this parameter as needed.
• GPS Coordinates: We recommend using latitude and longitude if possible (lat/lng parameters)
• Address Parameter: If GPS coordinates are not possible, please provide as much information as possible of the destination (name of attraction, city, country) 
• checkin && checkout: If you are suggesting accommodation for a specific event, it's best to include the dates of the event. To specify dates, use this format: checkin=YYYY-MM-DD&checkout=YYYY-MM-DD. If there is no specific event, it is best to omit this parameter

B) Linking to hotels via a Hotel Listing Page

To direct the user to the detailed page of a listing, simply include the hotel name and location (city and country) in the following format:

https://www.stay22.com/allez/roam?aid={aid}&campaign={optional_label}&hotelname={hotelname}&address={location}

Example:

https://www.stay22.com/allez/roam?aid=affiliateid&campaign=test&address=miami%20USA&hotelname=four%20seasons

Important Notes:

• AID (Affiliate ID): It is crucial to ensure your AID is always included. This should remain constant.
• Campaign ID: It is strongly recommended to use this parameter to define and track different marketing campaigns. There is no limit to the number of campaign IDs you can use, allowing for detailed performance analysis. You can define this parameter as needed.
• Hotel Name: For hotels with multiple word names (such as hotel names that being with "the"), make sure the names are properly separated with "%20"
• Address Parameter: Use the &address= parameter to improve search accuracy when using the hotel name. Use city and country